Scooter Braun is an American entrepreneur, talent manager, investor, and entertainment executive. He’s most famous for finding and launching Justin Bieber and Ariana Grande to fame. However, he recently came into the limelight because of his probable relationship with Sydney Sweeney.
As the founder of SB Projects and Ithaca Holdings (now acquired by HYBE America), Braun has been a transformative figure in the realms of music, media, and technology. His ventures include record labels, film and TV production, startups, philanthropy, high-impact branding campaigns, etc.
Quick Info |
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| Real Name: | Scott Samuel “Scooter” Braun |
| Birth Date: | June 18, 1981 |
| Age (as of 2025): | 44 Years |
| Birth Place: | New York City, New York, USA |
| Height: | 1.80 m (5 ft 11 in) |
| Parents: | Ervin and Susan Braun |
| Wife: | Yael Cohen |
Early Life
Scooter Braun was born on 18th June 1981 in Greenwich, Connecticut, where he was raised Jewish by his parents, Ervin and Susan Braun. His father was a dentist, and his mother was an orthodontist. Braun graduated from Greenwich High School, where he was a leader and charismatic figure. He later went to Emory University in Atlanta, Georgia, where he was a prominent figure in social and sporting circles.
Although he was never to graduate college, Braun’s time at Emory was a valuable networking experience that instilled in him a passion for music and event promotion. While in college, Braun was known for throwing big parties, and his knack for schmoozing people set the foundation for his later success in entertainment.
Career
Scott’s career path is marked by bold choices and cultural synchronicity. While still enrolled at Emory, Scooter Braun started promoting parties and events in Atlanta and soon caught the attention of So So Def Records, who eventually made him head of marketing. In the following years, he negotiated a $12 million endorsement with Pontiac for Ludacris, diversifying his portfolio into the realms of sports and music.
In 2008, he found Justin Bieber on YouTube, capturing and controlling the young talent via RBMG (Raymond Braun Media Group), a partnership with Usher. Bieber’s meteoric career paved the way for Braun’s expansion into larger-scale management, including Ariana Grande, Demi Lovato, J Balvin, and many more.
Scooter started Schoolboy Records in 2007, which has produced hits like Carly Rae Jepsen’s “Call Me Maybe” and Psy’s “Gangnam Style.” He manages SB Projects, which has produced films like Justin Bieber: Never Say Never, television shows like Scorpion and Dave, and tech startups like Uber and Spotify.
In 2021, HYBE America bought Ithaca Holdings (Scooter’s parent company) for more than $1 billion. Braun has since taken on the role of CEO and board member at HYBE America, where he has overseen the expansion of K-pop and the development of its global strategy, including the establishment of Mythos Studios and collaborations with Quality Control Music.
Personal Life
Scooter Braun’s personal life has been a topic of interest in the media over the years, particularly when it comes to his romantic relationships. He was once married to Yael Cohen, a Canadian philanthropist and co-founder of the health organization Fuck Cancer. The couple got married in 2014, and they have three children together.
However, the couple split in 2022, after eight years together. Braun once again made headlines in 2024 when he was spotted vacationing with actress Sydney Sweeney in Italy, fueling rumors of a romantic connection. Though neither actor has officially confirmed they’re together, their frequent sightings together have sparked widespread speculation.
Social Media Presence
Scooter Braun is actively involved on social media, especially on Instagram @scooterbraun, where he has more than 3.8 million followers. His posts often offer a window into his professional life, offering behind-the-scenes glimpses with the artists he represents, updates on his business ventures, and moments of introspection.
He uses Instagram not just to promote his clients but also to spread motivational messages and spread awareness about charitable causes. Scooter Braun is also active on Twitter and other platforms, where he interacts with fans and industry colleagues and often discusses both professional achievements and social concerns.
Scooter Braun Net Worth
According to various reports, Scooter Braun’s net worth in 2025 is estimated to be around $500 million. His net worth is derived from HYBE’s acquisition of Ithaca Holdings, his role in high-profile management ventures, media production, and investments in technology. Previous estimates have ranged from a low of about $160 million due to recent asset transfers to a more unified consensus of half a billion.
