Lon Rosen Biography

One of the foremost executives in the sports and entertainment industry, Lon Rosen (born 1959) is the current executive vice president and chief marketing officer for the Los Angeles Dodgers and the former executive vice president of Magic Johnson Enterprises. Rosen is a versatile personality, a billionaire who has been working in the field of innovations and investment.

Early Life

Lon Rosen was born in 1959 in southern California however, his actual birth date is unknown. Also, no information about his parents and siblings is revealed to the public. Rosen completed high school in his hometown. Then he graduated from the College or university of Southern California in 1981. During his early years, he stayed with his parents in California.

Lon Rosen Career

While still studying at USC,  Rosen interned with the Los Angeles Lakers and Los Angeles Kings in 1980-81, where he began his sports career with the NBA’s Los Angeles Lakers and the NHL’s Los Angeles KingsHe worked as the Director of Promotions for the Lakers, Kings, and the Los Angeles Forum’s Special Events for seven years after graduating (1980-87). In 1985, he began working as Magic Johnson’s personal agent while still working at the Forum.

Rosen joined the Los Angeles Dodgers as executive vice president and chief marketing officer in 2004. Rosen worked with Lagardère Group until late 2010, while also focusing on business development and marketing for Magic Johnson Enterprises, after leaving the Dodgers in 2006. Lon returned to the Los Angeles Dodgers in 2010, where he was in charge of marketing, sales, advertising, communications, community affairs, and government relations.

From there, he founded First Team Marketing, a sports marketing firm with Earvin “Magic” Johnson as his first client rose, who has more than 25 years of experience in the field, was instrumental in Magic Johnson and the Dodgers’ purchase. In addition to representing broadcasters, coaches, hosts, and other entertainment celebrities, Rosen focused his efforts for Magic Johnson on business development, television productions, sports consulting, and new media projects.

Rosen has always pushed for innovative ideas in the Dodgers’ marketing and content creation, hoping to reach out to a new generation of fans and grow the team’s global fan base. Since 2013, these efforts have resulted in league-leading attendance at Dodger Stadium, increased media ratings across the board, and exponential development of the team’s digital footprint.

Social Media

Lon Rosen doesn’t seem to have any social media presence. However, he is well-known on social media as the agent of Magic Johnson, a former basketball player.

Lon Rosen Biography

Real Name Lon Rosen
Birth Date 1959
Age (as of 2022) 63 Years
Birth Place United States
Nationality American
Profession Businessperson
Religion Christianity
Sun sign

Physical Statistics

Height in feet inches – 6’ 2” – in Centimeters – 187 cm
Weight in Kilograms – 90 kg  –  in Pounds –  198 lbs
Shoe Size 12 (U.S.)
Hair Color Dark Brown
Eye Color  Dark Brown
Body Type Average




College University of Southern California

Relationship Status

Marital Status Married
Who is his wife? Laurie Rosen
Children Two

Personal Life

Rosen is happily married to his wife Laurie and they reside in a beautiful house in Los Angeles. They have two sons together names Michael and Brian Rosen. Both parents take time off their professional lives to spend quality time with their families.

Lon Rosen Net Worth

Rosen’s net worth is estimated to be 9$ million. Exact figures of his salary aren’t known but as One of the foremost and biggest executives in the sports and entertainment industry, it is evident that he earns a handsome amount of money and lives an opulent lifestyle.


  • During his tenure at Los Angeles Dodgers, he assisted the Guggenheim Partners in acquiring the Dodgers on May 1, 2012, the largest team sports transaction in history.
  • Before joining the Los Angeles Dodgers, Lon worked as a movie director.
  • Rosen serves on the board of the National Sports Marketing Network’s Los Angeles chapter.
  • In 2010, Rosen announced his intent to work to bring the NFL to Los Angeles and intent to buy an NBA franchise.

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