Sawyer Hemsley is an American entrepreneur and the chief branding officer and co-founder of Crumbl Cookies. Crumbl has expanded under his guidance to become a billion-dollar, viral cookie franchise of more than 1,071 locations in the U.S. and Canada, with international expansion plans. His secret combination of innovative branding, marketing acumen, and a family-based passion to bake has made Crumbl a cultural and social media giant.
Quick Info |
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| Real Name: | Sawyer Hemsley |
| Birth Date: | November 17, 1991 |
| Age (as of 2025): | 33 Years |
| Birthplace: | Preston, Idaho, USA |
| Height: | – |
| Parents: | Lance and Laurie Hemsley |
Early Life
Sawyer Hemsley was born on 17th November, 1991 and brought up in Preston, Idaho, in a religious Mormon family as the second of four children. His parents are Lance and Laurie, who raised him in the culture of homemaking and baking, particularly cookies baked with love by his mother and grandmother, recipes that would later influence the recipes of Crumbl.
He wasan early leader and graduated from Preston High School in 2010, serving as the student body president. Sawyer Hemsley later pursued his studies at Utah State University, where he graduated with a bachelor’s in Communication Studies and a minor in Marketing and Multimedia Development in 2018. Hemsley continued to be a busy student, serving in student government and even running to be president of the student body—an experience he later said was invaluable, although he lost.
Career
Sawyer co-founded Crumbl Cookies in 2017 with his cousin, Jason McGowan, originally as a modest side project. Based in a building they will soon demolish in Logan, Utah, they experimented with cookie recipes with the help of YouTube, books, and local bakery professionals.
Six months of development led to their breakthrough when they perfected what is today their iconic large milk chocolate chip cookie. Crumbl took off rapidly. The visuals of the brand, including the image of bright pink boxes and flavors, which were social-media friendly, pushed it up to fame.
Their franchise system grew rapidly, and Sawyer parents, siblings and even college roommates launched local stores. Every Crumbl has an open-kitchen design, which lets customers view the baking in real-time, which is a significant portion of the brand’s attractiveness. The innovation that Crumbl has built its success on is rotating weekly gourmet flavors; creative packaging; and shareable, nostalgic treats.
The branding vision of Hemsley has played a significant role in making the Crumbl brand a household name, making people buy cookies to have an experience to remember. The company has already expanded into Canada and intends to expand to other global markets, and it is still among the fastest-growing franchised concepts in America.
Other than Crumbl, Sawyer has started Hemsley Ventures, which encompasses Polar Bear Eats and Rockhill Cheese. He also bought a high-profile house in Los Angeles that was part of the 2025 Parade of Homes, showing his passion for design and aesthetics.
Personal Life
Sawyer Hemsley has a personal romantic life and is single at the moment. He publicly declared he is gay in August 2025 through an Instagram post, saying his acknowledgment and declaration of this fact have given him a sense of peace and reality. His candidness shows his desire to possess his own story with sincerity and mercy.
Social Media Presence
Sawyer Hemsley runs the Instagram account, where he identifies as an entrepreneur, fitness enthusiast, and lover of design, under the name Sawyerhemsley and navigates life with a business, food, and travel obsession. He shares behind-the-scenes glimpses of Crumbl, design inspirations, and personal moments.
His content, which is brand savvy, has gained him a following that not only promotes his personality but also his business. Corporately, Crumbl has a staggering social media presence, with over a million Instagram followers and millions on TikTok, which has greatly increased the brand’s virality online.
Sawyer Hemsley Net Worth
As per sources, Sawyer Hemsley is worth between $25 and $30 million, based on his Crumbl equity, franchise revenue, and other business enterprises. The growth and franchise structure of Crumbl are believed to have generated over 122 million in royalties alone in 2023, though the valuation has not been verified. Even one speculative report estimated his net worth as high as $2 billion, though these numbers have not been verified by mainstream financial sources.
